A man came to see me recently because he's not happy with his body.

He's so desperate he wants to do whatever will get the weight off quickly. When someone is in this state I know they aren't very open to taking a long term view. They make a choice which relieves the 'eurghhh' feeling but this is rarely a choice that feels good or is right for them in the medium or long term. My prediction is that unless he sees weight come off and can get into a state where he is thinking more clearly, he will give up before he even gets going. Most people do this. 

A man came to see me recently because he's not happy with his body.

He's so desperate he wants to do whatever will get the weight off quickly. When someone is in this state I know they aren't very open to taking a long term view. They make a choice which relieves the 'eurghhh' feeling but this is rarely a choice that feels good or is right for them in the medium or long term. My prediction is that unless he sees weight come off and can get into a state where he is thinking more clearly, he will give up before he even gets going. Most people do this.